Sep 30, 2020
Ready to write posts that get your ideal clients to take action? Whether you want your audience to download your lead magnet, sign up for your webinar, or book a sales call, there’s a classic copywriting formula that can help you do just that! This is my go-to recipe whenever I’m crafting promo posts, so tune in to...
Sep 29, 2020
News flash: If you can speak, you can write! As health professionals, we tend to write in a very academic or professional manner. Let’s blame years spent writing academic papers for that. Unfortunately that style of writing isn’t an effective way to sell. In this episode, I share one major thing you can change to...
Sep 28, 2020
Connecting with your audience through your written words is one of the most important skills you can have as an online business owner. When you write in a compelling way, you can inspire your ideal client to do exactly what you want them to do whether that’s downloading an opt-in, signing up for a webinar or booking a...
Sep 21, 2020
Testimonials boost your credibility and increase trust in what you have to offer as a service provider.
When you describe how great your services are, potential clients will always be slightly skeptical because you have an obvious incentive to sell. But when your sales message comes from a happy client who got great...
Sep 16, 2020
This episode is part three of three in a series all about starting your side hustle with Katie Dodd. Depending on what you want to pursue as your side hustle, there will be different things you need to figure out along the way. In this episode, Katie digs into six different areas you can start to research and learn more...